OKR Examples

OKR examples by company type:

• Software as a Service (SaaS)
• Startup
• Ecommerce

OKR examples by teams:

• Marketing
• PPC
• Operations
• Sales
• Finance
• Data Science
• Customer Success
• Search Engine Optimization (SEO)
• Human Resources
• Software Engineering
• Conversion Rate Optimization (CRO)
• Customer Service
• DevOps
• Leadership
• Growth

OKR examples by roles:

• Product Manager
• CTO (Chief Technology Officer)
• Data Analyst
• Personal Growth

What are OKR examples?

OKR examples are, in general, very specific examples of how other people, teams, and companies might formulate their Objectives & Key results when working with the framework.

They're mostly focused on the objective as well as one or more key results. What few sites showcase are examples of initiatives that might drive people and companies closer to achieving their goals.

Why use OKR examples?

Using OKR examples can be a very clever thing to do when working with OKRs. The reason is that very few people write their first OKR perfectly. And so, using examples across different teams and functions should help you understand how to make the best of OKRs.

A lot of times, people often get too focused on the output they believe will help them reach their goals. This causes people to create key results that are binary instead of numeric. In short, they can't track progress in weekly or bi-weekly meetings because either they reach their goal or they don't. This is generally not the way to use key results. Instead, you should follow a set of principles when creating your key results.

What to focus on when reading OKR examples

Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR:

• Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve

• Measurable - binary OKRs are no-gos

• Achievable - don't bite over too much

• Results-oriented - focus on the outcome and not the output

• Time-bound - make sure you're specifying when you should achieve your goals

If you follow these principles, you'll have greater success working with OKRs, but you'll also become much better at writing OKRs that your team can take inspiration from.