Improve product page visibility in search engines Objective
Key Results
- Increase organic traffic to product pages from 10 visits/month to 100 visits/month
- Increase number of products discovered in search from 80% to 100%
How to improve product page visibility in search engines
This key result is specifically focused on SEO in an Ecommerce business. Getting visitors to the product pages is key for driving sales, so this example focuses on:
Making sure that all products are discoverable in search engines
Increasing the avg. traffic to each product significantly
Initiatives
To start reaching this goal, some examples of initiatives could be:
Make sure all product pages are in sitemap and discovered by Google
Create keyword analysis to understand users' search patterns
Look over product descriptions to make sure they fit user intent
Write a "Best of" blog post that lists our top-10 products
How to achieve this OKR
Most people who try OKRs fail. But there's hope. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Fill in your email and we'll take you through each of them, step by step.