What Are OKR Initiatives?

OKR initiatives are day-to-day tasks that you do in order to achieve your OKR objectives. The results are measured by your Key Results and will ultimately determine whether your initiatives were the right choice or not.

Lasse Ravn

Lasse Ravn

Last updated on January 3rd, 2023

OKR Initiatives

In order to achieve success in any field, it's important to have a plan and set measurable goals. The Objectives & Key Results (OKR) framework is a popular tool used by businesses to create and track progress towards their objectives.

In this blog post, we'll discuss what initiatives are and how you can use them to achieve your business goals!

What is a good OKR initiative?

OKR initiatives should be:

  1. Measurable

  2. Achievable

  3. Realistic

  4. Time constrained

While Key Results should be stretch goals, initiatives should be realistic tasks that you can finish within a reasonable time (usually during the coming week).

You're not trying to stretch what you can finish during that time. You're making sure you get it done and that it leads you closer to achieving the Key Result.

This relates to the quote:

"People overestimate what they can do in a day and underestimate what they can do in a year"

So be realistic and believe in the process that continuous inputs lead to exponential outputs.

Why are initiatives important in OKR?

Initiatives are super important because they make sure that everyone involved is working towards the same goal; achieving the objective.

Whenever you start planning your OKR cycle, make sure that you immediately start brainstorming on initiatives as well.

This often gives people a great idea about whether we're stretching too far or if we're being ambitious, but also realistic.

Examples of OKR initiatives

  • Finish draft on new "OKR initiatives" blog post

  • Present research findings on interesting OKR themes to write about

  • Finish bug fixing on the new software feature

  • Pick the final 3 candidates for the new HR role

OKR initiatives are very individual and are hard to generalize across organizations and even teams.

Instead, you should focus on making sure that team members commit and follow through on what they set themselves up to do during a week.

If you'd like to see examples of key results and objectives as well, head over to the examples directory.

Tips for ensuring that you complete your OKR initiatives on time

One of the key things I've found valuable when I've participated in OKR implementations is that people get properly onboarded to the OKR framework.

Everyone on the team may come from their own to-do lists where tasks are formulated in completely different ways. A great idea is to keep an OKR checklist to hand out to new team members joining the framework process.

The key thing about initiatives is that you ensure the initiative contains an output. The worst thing you can do is to add initiatives like:

  • Research X about Product A and B

  • Think about if we should hire employee X

  • Arrange a meeting about X

These things aren't focused on outputs. They're merely inputs without certainty of outputs. Instead, think about how you can change your way of thinking to formulate initiatives like:

  • Figure out if Product A and Product B have similar sales trends

  • Decide if we're hiring employee X or not

  • Arrange meeting about X and send invitation

This way, at the end of the week, it's very easy to objectively assess whether you've achieved what you set out for or not.

This also makes it easier for the team to change who's controlling the meeting, as there won't be any discussions about outputs.


We hope this post helped you get an idea of what OKR initiatives are and how they can help you achieve success with Objectives & Key Results.

The OKR framework is tricky, we know. That's why we wrote even more pieces on the different important aspects of getting started with OKRs.

Browse +100 OKR examples

They're hard to come up with but we've got you! Browse +100 examples of OKRs from various companies and find inspiration for your next objective or key result.

Browse +100 examples

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