Ecommerce OKR Examples

If you're working within Ecommerce and you're working with OKRs or considering it, this is a great resource to showcase examples of how to formulate and structure your OKRs.

Achieve stunning packaging efficiency

Key results:

  • Improve avg. order packaging time from 1 minute to 40 seconds
  • Maintain daily avg. packaging error rate of 0.1% throughout the cycle

Improve purchasing prices on category X

Key results:

  • Decrease avg. purchasing price from $10/piece to $8/piece

Get customers to buy more per order

Key results:

  • Increase avg basket size by 5%

Increase traffic from Google Image searches

Key results:

  • Increase weekly Google Images visitors by 100% from 200 to 400

Increase company visibility in Google

Key results:

  • Increase profile detail clicks and clicks to website from Google company profile by 100%

Improve shipping step in checkout process

Key results:

  • Increase % of people completing shipping step in checkout by 15%

Examples of Ecommerce OKRs

On this page, we’ll show you various OKR examples for Ecommerce and help you get a better idea of how to think about initiatives related to those. Remember, examples aren’t meant for being copied to your own company. They should only serve as inspiration to how you can think about OKRs. It’s important your own OKRs reflect what your team can do and that they help set the goals.

They’re divided into different Ecommerce teams as the OKRs of those will often vary quite a bit.

OKR Examples For Social Media Teams In Ecommerce

Social media teams in Ecommerce businesses are often the ones who are spiking the initial interest at the target audience and/or making sure that the existing follower base keeps being interested and engaged. As so, these would be great examples of OKR for that team:

OKR example about social media reach

  • Objective: Reach record-high reach numbers

  • Key Result 1: Increase monthly reach from 400k to 600k

This example is great because it’s focused on a very simple goal of increasing the reach by 50% which can easily be measured on a day-to-day basis. It’s also not limiting which initiatives the team can create to reach that goal, making it possible for them to work independently and detached from management.

OKR example about the quality of content

Let’s say that you’re not entirely focused on just reach, but that you’d also like the content being posted to be of a certain quality. In that case, setting goals for the percentage of the following engaging with the content is an obvious goal:

  • Objective: Be the preferred supplier of content for the target audience

  • Key Result: Reach avg. engagement rate on posted content of 3%

OKR Examples For Operations Teams In Ecommerce

Operations teams in Ecommerce are often focused on the day-to-day operations of the business as well as purchasing, shipping, etc. So for this team, these examples make sense to use as inspiration:

OKR example about warehouse efficiency

  • Objective: Achieve stunning packaging efficiency

  • Key Result 1: Improve avg. order packaging time from 1 minute to 40 seconds

  • Key Result 2: Maintain daily average packaging error rate of 0.1% throughout the cycle

This example shows the value of having two key results attached to an objective, that make sure that achieving one won’t hurt another part of the important processes. A team could increase time efficiency but then just commit more mistakes. This should mitigate that.

OKR example about sourcing prices

Costs are always a fun thing to try and decrease, as their impact is directly attributable to the profits.

  • Objective: Improve purchasing prices on category X

  • Key Result: Decrease avg. purchasing price from $10/piece to $8/piece

OKR Examples For Development Teams In Ecommerce

The development teams in Ecommerce often wear many hats. On one side, they’re responsible for improving the user experience, and on another side, they may also help out with operational technology.

OKR example about website performance

  • Objective: Improve website loading experience

  • Key Result: Increase avg. Lighthouse score from 50 to 100 across product pages

The Lighthouse score is a great way for people to measure website performance, both in the eyes of the user and Google.

OKR example about technical dependencies

  • Objective: Minimize codebase framework dependencies

  • Key Result: Decrease codebase frameworks from 5 to 2

Relying on too many development frameworks can easily create a bloated and poorly performing codebase. Getting rid of some of them increases development speed and makes it a lot easier to onboard (and recruit) new team members.

This post should have given you a brief insight into what Ecommerce OKR could look like. As mentioned previously in this post, it’s important that you don’t just copy these. Use them as inspiration to how you and your team can OKRs that match your business and situation.

If you’re interested in more, head over to the examples category that covers more examples from other types of businesses and teams.

How To Track Your OKRs

Tracking your OKRs should be simple. We created an overview of different OKR templates for you to use to track your OKR progress.

Choose the option that is easiest for you to get started with, preferably with a tool you already know well.

Created by OKR Framework © 2024