Objective

Grow weekly inbound leads levels

OKR Examples > Marketing > Inbound leads

Key Results

  1. Increase weekly inbound lead value from $50k to $100k
  2. Increase conversion rate from MQL to SQL from 2% to 4%

How to grow weekly inbound leads levels

This example focuses on growing marketing inbound leads. A lot of companies utilize inbound marketing as a way for customers to explicitly express interest. Some companies then pass these on to sales departments while others let marketing automation to the work.

Here are ideas for how to reach these goals:

Initiatives

  1. Publish 2x number of ebooks that leads can download

  2. Investigate conversion funnel from lead to SQL and figure out where the largest drop-off is

  3. Add welcome series to marketing automation setup that is triggered once people download ebooks

How to achieve this OKR

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