Optimize new user activation Objective
- Increase percentage of new users who are considered "activated" from 30% to 45%
How to optimize new user activation
New user activation is one of the most important parts of a successful software-as-a-service (SaaS) business. 100% of your new users will go through the onboarding process so it's critical to make them realize the core value of your product as fast as possible.
Facebook is famously known for its key success metric for activation which was how fast they could get new users to add 10 friends on the platform.
Based on behavioral analytics, they knew that if users got to that point, they would have a much higher chance of sticking around.
To increase your own activation rates, drill down on what the key value of your product is, and figure out how you can get users to that as quickly as possible.
How to achieve this OKR
Most people who try OKRs fail. But there's hope. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Fill in your email and we'll take you through each of them, step by step.