Grow weekly inbound leads levels Objective
- Increase weekly inbound lead value from $50k to $100k
- Increase conversion rate from MQL to SQL from 2% to 4%
How to grow weekly inbound leads levels
This example focuses on growing marketing inbound leads. A lot of companies utilize inbound marketing as a way for customers to explicitly express interest. Some companies then pass these on to sales departments while others let marketing automation to the work.
Here are ideas for how to reach these goals:
Publish 2x number of ebooks that leads can download
Investigate conversion funnel from lead to SQL and figure out where the largest drop-off is
Add welcome series to marketing automation setup that is triggered once people download ebooks
How to achieve this OKR
Most people who try OKRs fail. But there's hope. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Fill in your email and we'll take you through each of them, step by step.