Objective

Increase website visitors

OKR Examples > Marketing > Website visitors

Key Results

  1. Increase weekly website visitors from 5000 to 7000
  2. Increase average session duration from 90 seconds to 120 seconds

How to increase website visitors

This example focuses on visitors to the website and on retaining them for a longer period. The idea here is that the more time spent on the site, the more value is derived from the visit, both for the visitor and the company.

Getting more website visitors comes in many forms, but here are ideas for initiatives to how you can reach this goal.

Initiatives

  1. Increase social media ad spend while maintaining CPM

  2. Place a video in top of landing pages to retain people longer

  3. Investigate page speed issues and ideas for optimization

How to achieve this OKR

Most people who try OKRs fail. But there's hope. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Fill in your email and we'll take you through each of them, step by step.

Created by OKR Framework © 2022